Lori Davis Hair
Salon Hair Products at Home

Cher came to American Telecast to suggest an infomericial selling the hair care products of her stylist, Lori Davis. American Telecast repackaged and reformulated the salon line as well as offered a continuity program and sold it through an informercial starring Cher.

Product Category: Hair Care
Sales: $150 million
Spokespersons: Cher




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